2017 in review: what didn't make the cut (part II)
This year signified big changes for the oldest brewery registered in Hackney, bringing a huge rebrand and shake-up of their core range. We’ve been along for some of the ride – we're good friends and do some consultancy work with the brewery – but crowds arrived in droves to wish the Hackney Brewery crew many happy returns. As the brewery only opens its doors to the public a few times a year, they always draw a congenial crowd of friends and locals when they host a party.
Their sixth birthday event heralded a bar, where many of their new beers flowed, and an area constructed especially for the day that was decked out with a SNES and Mario Kart. Faces were decorated with glitter, cakes were baked and the team seemed genuinely grateful for the outpouring of support. It was a special afternoon and suitable celebration for the milestones that Hackney hit in 2017.
29 November 2017: The British Guild of Beer Writers’ Annual Awards Dinner
This year saw Rebecca nominated for The British Guild of Beer Writers’ new Beer Citizen Communicator Award, which came as both a complete shock and appreciated validation of the work poured into this little blog. Attending the awards ceremony afforded the opportunity for Guild members to mingle and enjoy the company of some of the industry’s finest writers and communicators.
While Rebecca didn’t walk away with the award, it was an honour to be nominated (hackneyed, but true). The evening's beer pairing dinner also triumphed, with some interesting matching that saw an arctic cod with fennel and olive matched with a spicy saison from Brew by Numbers and an apple and rosemary mousse with caramel ice cream paired with a porter from Old Dairy Brewery . Enjoying this feast in such eminent company (and with a few good friends on our table) really made the event a stand-out point of 2017.
1 December 2017: Brew by Numbers' 5th Birthday
Another brewery’s birthday makes this list, this time in Bermondsey. Brew by Numbers held a fantastic event that attracted a teeming crowd from every corner of the beer industry. Spread across its two arches (the old and new taproom), guests were invited to sample a line-up of superb beers, five brewed especially for the occasion, while Bleecker Burger kept rumbling stomachs at bay.
This was a very high-spirited and social evening where Brew by Numbers showed off their sleek new taproom and their first foray into canning (with their juicy 5th Anniversary DDH Pale Ale). In fact, this was the kind of evening that drew in such a great crowd that there are no existing photographs! Despite this, the evening is still etched in our mind as a stupendous one.
Well, that rounds up some of 2017’s forgotten highpoints. Thank you to all for continuing to support Brewing East this year. We’d love to hear your feedback on the blog, or some suggestions on how we can improve it. With a new year just around the corner, we hope to push out the boat a little.
Finally, and most important of all, happy new year!